Friday, August 21, 2015

A New Business Strategy to Acting, Is it Time?

I have to start to think of a "new strategy" and approach to my business, Acting.
At the beginning of the year it seemed whatever I was doing was working.  I was going out on an average of 3 auditions per week. I was stoked.  But somehow somewhere it changed.

My audition average is now twice a month.

I put the blame on my Agent.  Perhaps, I thought, I should have a conversation with him.

I did.  I followed the rule "the squeaky wheel gets the oil".  I scheduled conference calls and I set up times to meet.  I followed up with emails or text, because it's important to be on his mind so if he needs to recommend someone he will think of me.

To date I haven't seen a change but at least I know I'm on his mind.

But the truth is, as many as my well known actor friends tell me, that this is usually the reality.  Starting actors get their own jobs before Agents are able to do the most for them.

I've been submitting a lot.  Most of the auditions I'm getting have been auditions I've gotten on my
own.

So, what do I do, get a new agent.  Well NO!

I can't blame my agent for everything.   I mean,  I am responsible for my own success.  I haven't booked major roles, so I can't blame them for not investing all their time in me.  But of course I want him to very much.

My goal is to have my agent see me as a priority, where he is booking me for 4 Major Lead Roles a year.

So here is my current plan, submit submit and submit to all casting sites.  Or at least the ones that my budget can afford to pursue right now.  As I've stated this plan is not working and I think its time for a new business strategy.  I will focus mainly on casting directors that cast my type of roles.  I need to meet them - get to know them - and have them get to know me.  I have contacted a photographer for new head shots.  I am going to focus on this approach to see if this works.

Where are YOU with your current situation.  Is it working for you? If it is, great!  Keep doing that.

If it's not working, it's Time to Examine your business strategy. Review it, revise it and apply a new strategy!


Break a Leg, fellow actor mate.

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